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Overview & Highlights

Located conveniently at 1610 S Central Ave in Marshfield, WI, Hub City Ice Cream Company stands out as a delightful local gem for ice cream enthusiasts of all ages. This cozy ice cream shop offers an authentic Wisconsin-style experience, featuring a wide array of hand-dipped, real Wisconsin ice cream flavors that promise to satisfy every sweet craving.

From the moment you step inside, the friendly and welcoming staff creates an inviting atmosphere that makes you feel right at home. Whether you are looking to enjoy a casual treat after a day at the nearby Marshfield Zoo or seeking a fun and relaxed date night spot, Hub City Ice Cream Company delivers with its outdoor seating and engaging ambiance.

The flavor selection is impressive and thoughtfully curated. Favorites like the rich and decadent Moose Tracks and the indulgent Zanzibar Chocolate are crowd-pleasers, with other unique options like the "Fat Elvis" — a luscious banana ice cream swirled with chocolate and peanut butter — demonstrating the shop’s creative touch. For families, the colorful and whimsical Superman flavor brings a joyful burst of excitement, especially for kids who delight in the visually vibrant scoop.

More than just the quality of the ice cream, customers appreciate the genuine warmth of the staff, who take the time to help you navigate what feels like endless topping options without making you feel rushed or overwhelmed. This personal touch elevates the experience beyond just enjoying a dessert — it’s about feeling valued and cared for in a community-focused setting.

While some note that prices lean toward the higher side, the consensus is that you are paying for the craftsmanship and small-town charm of a family-owned business that proudly serves delicious, locally made products. The friendly smiles and cozy atmosphere make it a worthwhile indulgence.

Whether you’re a local or just passing through Marshfield, Hub City Ice Cream Company is more than just an ice cream shop; it’s a memorable destination where delicious flavors meet heartfelt service. Stop by to treat yourself — your taste buds and your spirit will thank you.

Comforts & Conveniences

Service options
  • Takeaway
  • Dine-in
  • Delivery
  • Same-day delivery
Popular for
  • Solo dining
Accessibility
  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance
Payments
  • Credit cards
  • Debit cards
  • NFC mobile payments
  • Credit cards

Where to Visit

Visitor Testimonials (620)

Awesome little ice cream shop! Close to the Marshfield zoo, with outdoor seating. Always friendly staff and amazing ice cream.

Gotta love an ice cream place in Wisconsin! We got Moose Tracks and Zanzibar Chocolate! Deeeeeelicious! And love the "nutrition facts" on the dish!

Friendly Staff even when they are busy which I truly appreciated. Not rushed or felt like I was a burden when I couldn't decide between what felt like endless toppings. ;) Fun place to stop on date night or to take the kiddos for a treat.

The service could have been better! The ice cream was good though— just a little pricy for the quality/portioning in my opinion.

My husband and I absolutely love this place! Hub City Ice cream serves the best ice cream in town hands down. The flavors are amazing, the staff is friendly and the atmosphere is cozy. It’s our go-to spot for a sweet treat together. Highly recommend

They serve Chocolate Shoppe ice cream here, which is super delicious and made in Wisconsin! My favorite flavor is Fat Elvis, which is banana ice cream with chocolate and peanut better swirl. It's a nice place to stop and grab some ice cream with friends. It's a little pricey compared to large corporation places, but no more than any other small, family-owned ice cream store. Personally, I think it's worth it to support local business! The ice cream will speak for itself on this one.

Great, local spot for hand dipped, real Wisconsin ice cream. I got Halley's comet, my kids both got Superman because kids really love extra food coloring

Good ice cream, so much to choose from. Service with a smile! Anyone visiting Marshfield for the first time, make sure to stop in.

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